Business Management (MRKG)
MRKG 1302 Principles of Retailing 3 Credits (3 Lec, 0 Lab)
This course is an introduction to the retailing environment, types of retailers, current trends, the employment of retailing techniques, and factors that influence retailing.
MRKG 1311 Principles of Marketing 3 Credits (3 Lec, 0 Lab)
This course is an introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.
MRKG 2312 E-Commerce Marketing 3 Credits (3 Lec, 0 Lab)
This course explores electronic tools utilized in marketing with a focus on marketing communications in developing customer relationships.
MRKG 2333 Principles of Selling 3 Credits (3 Lec, 0 Lab)
This course is an overview of the selling process. Identification of the elements of the communication process between buyers and sellers is discussed as well as examination of the legal and ethical issues of organizations which affect salespeople.